Trying to get complete strangers interested in your product will start teaching you really fast what parts of your idea are the parts people will pay for. Find out what they are and build that!
Remember: build-measure-learn!
- You've just built a landing page. But if you're not measuring how you can attract people to your idea, or how people respond to it, you're not learning! Start learning!
Getting started: Google AdWords
- There are entire books written on these topics, but here are some basic tips:
- Strive for relevance. Who has a burning need for what you're going to sell?
- If you're selling auto parts, who is more likely to buy right now? Someone who types in "auto repair," or someone who types in a part number?
- When choosing between relevance and popularity, relevance usually wins.
- You want to get people to do something on your landing page, not just visit and leave.
- Create a "call to action" that steers people toward doing something.
- Getting people to sign up for email updates is a good start.
- Offer something to entice people to act, like a how-to guide, checklist, or ebook.
- Consider including an interactive element, like a video or presentation.
Google Website Optimizer
Visual Website Optimizer
Unbounce
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